Trusted feed is a type of PPC (pay per click) campaign that you can implement on search engines like Yahoo.com. It can be an amazing way to get your company's search engine optimization campaign off and running quickly. Implemented correctly it can bring in astonishing results. Trusted feed can include all of your shopping cart's products and your main pages or categories of interest.

The advantage of trusted feed over typical PPC is that your results will show up with organic search results. There is no way to actually identify that these results were paid for by your company. Trusted feed is a quick backdoor way into the search market. You can usually start to see results within days of submitting your information.

For a trusted feed campaign to work correctly it is important that the XML feed is optimized. A common misconception is that these links will automatically show up at the top of the search engine's results pages. In reality they are also judged by the engines and ranked accordingly. Your page will be given a ranking, but may still be ranked lower than a competitor with the same keyword. The reason it would be ranked lower is if your competitor has their XML feed optimized better than yours, or that competitor is simply optimized better naturally.

Another advantage of trusted feed is the ability to target more keywords. The more keywords that you can target the better! Trusted feed can also be combined with a themed natural search engine marketing campaign to yield thousands of ranked keywords.

We recommend that our clients use Trusted Feed in combination with an aggressive search engine optimization campaign for the best results. After the search engine optimization is finished you can use Trusted Feed for keywords that you do not have premium positions for.

When you implement a trusted feed campaign it is important that your site is already optimized! It is also important that your actual XML feed is optimized.

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