Website popularity is an important off-page factor of search marketing. The big search engines like yahoo.com, google.com and msn.com all use website popularity in their ranking algorithms.

Search engine algorithms rank websites using different factors. The reputation and popularity of websites that link to your website are both important components of successful search engine marketing. Lotus Web Design will strategically build your popularity to get the best results.

Search engines do not like websites that link to a bunch of unrelated sites, and will even go so far as banning urls and websites from their indexes if they find that you are using them. There are still some websites that slip through the cracks and get away with this strategy, but that will not be for long. Our advise, don't use them.

Search engines have admitted that they will look at what market your links are coming from. If a lot of them are pointing to your website and are not from the same market, you will not gain very much popularity if any. If you have websites pointing to you from highly ranked pages inside of your market segment, they will have a direct and positive impact on your rankings.

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